7664 C
PANTONE 7664 C COATED
Pantone 7664 C is HEX #653379, RGB 101, 51, 121, and about CMYK 17, 58, 0, 53. It is a dark, moderate balanced purple color. The best text color on it is white at 9.12:1.
| Family | Purple |
|---|---|
| Temperature | Balanced |
| Lightness | Dark |
| Saturation | Moderate |
| Associations | creativity, luxury and imagination |
Color values and code
Values
| HEX | #653379 | |
|---|---|---|
| HEX without # | 653379 | |
| RGB | 101, 51, 121 | |
| RGB percent | 39.6%, 20.0%, 47.5% | |
| CMYK | 17, 58, 0, 53 | |
| HSL | 283, 41%, 34% | |
| HSV | 283, 58%, 47% | |
| LAB | 30.7, 34.9, -30.9 | |
| LCH | 30.7, 46.6, 318.4 | |
| Decimal | 6632313 |
Code snippets
| CSS variable | --pantone-7664-c: #653379; | |
|---|---|---|
| CSS color | color: #653379; | |
| Tailwind | 'pantone-7664-c': '#653379' | |
| SwiftUI | Color(red: 0.396, green: 0.200, blue: 0.475) | |
| Android XML | <color name="pantone_7664_c">#653379</color> | |
| Flutter | Color(0xFF653379) | |
| JSON | {"slug":"7664-c","name":"7664 C","hex":"#653379"} |
Shades and tints
Eleven steps from near white to near black. The 500 step is 7664 C. Click a step to copy its HEX.
Color harmonies
Each harmony rotates the hue of 7664 C and returns the nearest Pantone color, with its Delta E.
Complementary
Split-complementary
Accessibility
The best text color on 7664 C is white, with a contrast ratio of 9.12:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.
| Pair | Ratio | AA text | AA large | AAA text |
|---|---|---|---|---|
| #653379 on white | 9.12:1 | Pass | Pass | Pass |
| #653379 on black | 2.30:1 | Fail | Fail | Fail |
| White on #653379 | 9.12:1 | Pass | Pass | Pass |
| Black on #653379 | 2.30:1 | Fail | Fail | Fail |
Color vision simulation
Approximate simulations of how the color may look with common types of color blindness.
In use
Text on 7664 C
9.12:1
7664 C on white
9.12:1
7664 C on near black
2.07:1
Printing and Pantone matching
7664 C is built here as C17 M58 Y0 K53. This color sits in a range that CMYK usually reproduces well, but proof it on your stock. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.
| CMYK build | C17 M58 Y0 K53 |
|---|---|
| Total ink | 127% |
| Ink note | Within the roughly 300% limit many printers use. |
Screen values approximate the printed ink. Verify against a physical Pantone guide before production.
Similar Pantone colors
More purple colors
Questions about 7664 C
What is the HEX code for Pantone 7664 C?
HEX #653379, equivalent to RGB 101, 51, 121. Pantone defines the color as an ink, so treat HEX as an approximation.
What is the CMYK value of Pantone 7664 C?
A process build of C17 M58 Y0 K53. This color sits in a range that CMYK usually reproduces well, but proof it on your stock.
Is Pantone 7664 C a warm or cool color?
It is a balanced color, dark and moderate, with a hue of 283 degrees.
What text color works on Pantone 7664 C?
Use white text. It gives a contrast ratio of 9.12:1, passing WCAG AA for body text.