PMS Chart

7640 C

PANTONE 7640 C COATED

Pantone 7640 C is HEX #934054, RGB 147, 64, 84, and about CMYK 0, 56, 43, 42. It is a dark, moderate warm red color. The best text color on it is white at 6.77:1.

FamilyRed
TemperatureWarm
LightnessDark
SaturationModerate
Associationsenergy, urgency and appetite

Color values and code

Values

HEX#934054
HEX without #934054
RGB147, 64, 84
RGB percent57.6%, 25.1%, 32.9%
CMYK0, 56, 43, 42
HSL346, 39%, 41%
HSV346, 56%, 58%
LAB38.7, 37.0, 5.4
LCH38.7, 37.4, 8.2
Decimal9650260

Code snippets

CSS variable--pantone-7640-c: #934054;
CSS colorcolor: #934054;
Tailwind'pantone-7640-c': '#934054'
SwiftUIColor(red: 0.576, green: 0.251, blue: 0.329)
Android XML<color name="pantone_7640_c">#934054</color>
FlutterColor(0xFF934054)
JSON{"slug":"7640-c","name":"7640 C","hex":"#934054"}

Shades and tints

Eleven steps from near white to near black. The 500 step is 7640 C. Click a step to copy its HEX.

Color harmonies

Each harmony rotates the hue of 7640 C and returns the nearest Pantone color, with its Delta E.

Complementary

Split-complementary

Accessibility

The best text color on 7640 C is white, with a contrast ratio of 6.77:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.

PairRatioAA textAA largeAAA text
#934054 on white6.77:1PassPassFail
#934054 on black3.10:1FailPassFail
White on #9340546.77:1PassPassFail
Black on #9340543.10:1FailPassFail

Color vision simulation

Normal#934054
Protanopia#6F6E4F
Deuteranopia#747A4E
Tritanopia#8F4B4B
Achromatopsia#5B5B5B

Approximate simulations of how the color may look with common types of color blindness.

In use

Aa

Text on 7640 C

6.77:1

Aa

7640 C on white

6.77:1

Aa

7640 C on near black

2.79:1

Printing and Pantone matching

7640 C is built here as C0 M56 Y43 K42. This color sits in a range that CMYK usually reproduces well, but proof it on your stock. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.

CMYK buildC0 M56 Y43 K42
Total ink142%
Ink noteWithin the roughly 300% limit many printers use.

Screen values approximate the printed ink. Verify against a physical Pantone guide before production.

Similar Pantone colors

More red colors

Questions about 7640 C

What is the HEX code for Pantone 7640 C?

HEX #934054, equivalent to RGB 147, 64, 84. Pantone defines the color as an ink, so treat HEX as an approximation.

What is the CMYK value of Pantone 7640 C?

A process build of C0 M56 Y43 K42. This color sits in a range that CMYK usually reproduces well, but proof it on your stock.

Is Pantone 7640 C a warm or cool color?

It is a warm color, dark and moderate, with a hue of 346 degrees.

What text color works on Pantone 7640 C?

Use white text. It gives a contrast ratio of 6.77:1, passing WCAG AA for body text.

Last reviewed: