723 C
PANTONE 723 C COATED
Pantone 723 C is HEX #B36924, RGB 179, 105, 36, and about CMYK 0, 41, 80, 30. It is a dark, moderate warm brown color. The best text color on it is black at 4.96:1.
| Family | Brown |
|---|---|
| Temperature | Warm |
| Lightness | Dark |
| Saturation | Moderate |
| Associations | groundedness, warmth and reliability |
Color values and code
Values
| HEX | #B36924 | |
|---|---|---|
| HEX without # | B36924 | |
| RGB | 179, 105, 36 | |
| RGB percent | 70.2%, 41.2%, 14.1% | |
| CMYK | 0, 41, 80, 30 | |
| HSL | 29, 67%, 42% | |
| HSV | 29, 80%, 70% | |
| LAB | 51.6, 24.4, 48.9 | |
| LCH | 51.6, 54.6, 63.5 | |
| Decimal | 11757860 |
Code snippets
| CSS variable | --pantone-723-c: #B36924; | |
|---|---|---|
| CSS color | color: #B36924; | |
| Tailwind | 'pantone-723-c': '#B36924' | |
| SwiftUI | Color(red: 0.702, green: 0.412, blue: 0.141) | |
| Android XML | <color name="pantone_723_c">#B36924</color> | |
| Flutter | Color(0xFFB36924) | |
| JSON | {"slug":"723-c","name":"723 C","hex":"#B36924"} |
Shades and tints
Eleven steps from near white to near black. The 500 step is 723 C. Click a step to copy its HEX.
Color harmonies
Each harmony rotates the hue of 723 C and returns the nearest Pantone color, with its Delta E.
Complementary
Split-complementary
Accessibility
The best text color on 723 C is black, with a contrast ratio of 4.96:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.
| Pair | Ratio | AA text | AA large | AAA text |
|---|---|---|---|---|
| #B36924 on white | 4.23:1 | Fail | Pass | Fail |
| #B36924 on black | 4.96:1 | Pass | Pass | Fail |
| White on #B36924 | 4.23:1 | Fail | Pass | Fail |
| Black on #B36924 | 4.96:1 | Pass | Pass | Fail |
Color vision simulation
Approximate simulations of how the color may look with common types of color blindness.
In use
Text on 723 C
4.96:1
723 C on white
4.23:1
723 C on near black
4.46:1
Printing and Pantone matching
723 C is built here as C0 M41 Y80 K30. This color sits in a range that CMYK usually reproduces well, but proof it on your stock. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.
| CMYK build | C0 M41 Y80 K30 |
|---|---|
| Total ink | 151% |
| Ink note | Within the roughly 300% limit many printers use. |
Screen values approximate the printed ink. Verify against a physical Pantone guide before production.
Similar Pantone colors
More brown colors
Questions about 723 C
What is the HEX code for Pantone 723 C?
HEX #B36924, equivalent to RGB 179, 105, 36. Pantone defines the color as an ink, so treat HEX as an approximation.
What is the CMYK value of Pantone 723 C?
A process build of C0 M41 Y80 K30. This color sits in a range that CMYK usually reproduces well, but proof it on your stock.
Is Pantone 723 C a warm or cool color?
It is a warm color, dark and moderate, with a hue of 29 degrees.
What text color works on Pantone 723 C?
Use black text. It gives a contrast ratio of 4.96:1, passing WCAG AA for body text.