720 C
PANTONE 720 C COATED
Pantone 720 C is HEX #E7B78A, RGB 231, 183, 138, and about CMYK 0, 21, 40, 9. It is a light, moderate warm orange color. The best text color on it is black at 11.54:1.
| Family | Orange |
|---|---|
| Temperature | Warm |
| Lightness | Light |
| Saturation | Moderate |
| Associations | warmth, optimism and friendliness |
Color values and code
Values
| HEX | #E7B78A | |
|---|---|---|
| HEX without # | E7B78A | |
| RGB | 231, 183, 138 | |
| RGB percent | 90.6%, 71.8%, 54.1% | |
| CMYK | 0, 21, 40, 9 | |
| HSL | 29, 66%, 72% | |
| HSV | 29, 40%, 91% | |
| LAB | 77.7, 11.5, 29.5 | |
| LCH | 77.7, 31.6, 68.7 | |
| Decimal | 15185802 |
Code snippets
| CSS variable | --pantone-720-c: #E7B78A; | |
|---|---|---|
| CSS color | color: #E7B78A; | |
| Tailwind | 'pantone-720-c': '#E7B78A' | |
| SwiftUI | Color(red: 0.906, green: 0.718, blue: 0.541) | |
| Android XML | <color name="pantone_720_c">#E7B78A</color> | |
| Flutter | Color(0xFFE7B78A) | |
| JSON | {"slug":"720-c","name":"720 C","hex":"#E7B78A"} |
Shades and tints
Eleven steps from near white to near black. The 500 step is 720 C. Click a step to copy its HEX.
Color harmonies
Each harmony rotates the hue of 720 C and returns the nearest Pantone color, with its Delta E.
Complementary
Split-complementary
Triadic
Accessibility
The best text color on 720 C is black, with a contrast ratio of 11.54:1. WCAG AA asks for 4.5:1 on body text and 3:1 on large text.
| Pair | Ratio | AA text | AA large | AAA text |
|---|---|---|---|---|
| #E7B78A on white | 1.82:1 | Fail | Fail | Fail |
| #E7B78A on black | 11.54:1 | Pass | Pass | Pass |
| White on #E7B78A | 1.82:1 | Fail | Fail | Fail |
| Black on #E7B78A | 11.54:1 | Pass | Pass | Pass |
Color vision simulation
Approximate simulations of how the color may look with common types of color blindness.
In use
Text on 720 C
11.54:1
720 C on white
1.82:1
720 C on near black
10.38:1
Printing and Pantone matching
720 C is built here as C0 M21 Y40 K9. This color sits in a range that CMYK usually reproduces well, but proof it on your stock. On uncoated paper expect it to look a little lighter and less saturated than on coated stock.
| CMYK build | C0 M21 Y40 K9 |
|---|---|
| Total ink | 70% |
| Ink note | Within the roughly 300% limit many printers use. |
Screen values approximate the printed ink. Verify against a physical Pantone guide before production.
Similar Pantone colors
More orange colors
Questions about 720 C
What is the HEX code for Pantone 720 C?
HEX #E7B78A, equivalent to RGB 231, 183, 138. Pantone defines the color as an ink, so treat HEX as an approximation.
What is the CMYK value of Pantone 720 C?
A process build of C0 M21 Y40 K9. This color sits in a range that CMYK usually reproduces well, but proof it on your stock.
Is Pantone 720 C a warm or cool color?
It is a warm color, light and moderate, with a hue of 29 degrees.
What text color works on Pantone 720 C?
Use black text. It gives a contrast ratio of 11.54:1, passing WCAG AA for body text.